Today we begin our journey. ETHICS FOR LIFE (E4L) stands for our view that: 1. One's ETHICS should be something that should be part of one's life, and not just a fad that ebbs and crests with the public tide. Ethics thus is a way of life; 2. Our ETHICS is one that is life-giving rather than life-annihilating; 3. As our Ethics is for the lifetime, thus it also to open itself to one and all, at least all throughout our lifespan. Welcome to the journey then.